Growth Plans
Which growth plan is right for you?
Ask yourself these questions
Public Relations
Do you know how to articulate your company's messaging to attract customers and prospects?
Do you know
what makes for a newsworthy story?
Are you engaging industry analysts that can provide third party credibility and influence purchasing decisions?
PR Growth Plan may include:
- Setting up the foundational elements needed for an ongoing PR program;
- Establishing relationships with media, analysts, and other influencers;
- Actively pursuing editorial opportunities;
- Using the customer voice to tell your story;
- Leveraging industry analyst relationships for third party credibility;
- Establishing credibility through an awards program;
- Leveraging events for thought leadership.
Marketing
Are you building meaningful relationships with prospects and customers online?
Are you adept at optimizing your online channels according to best practices and ensuring they’re set up for success?
Are you tracking and measuring meaningful data so that you can make decisions based on actual results?
Marketing Growth Plan may include:
- Digital and social media benchmark audit to understand SWOT;
- Optimization of online channels following best practices ;
- Establishing easy-to-follow content plan and free tools and templates ;
- Tactics to drive revenue objectives;
- Establishing measurable objectives and a conversion rate optimization dashboard.
B2B Sales
Are you targeting the right customers and prospects who will most benefit from your value proposition?
Are you connecting with the right decision makers to present and demonstrate value?
Are you adept at influencing complex multi-tier decision making?
B2B Sales Growth Plan may include:
- Sales process audit and re-engineering for effectiveness;
- Development of an opportunity tracking and review process;
- Creation of individual sales representative job plans;
- Creation of major account development strategy plans;
- Training founders in value selling and influencing decision making;
- Establishing a regular sales operation and account reviews;
- Establishing a win-loss review process;
- Implementing a "competitive watch" process.
Finance
Do you know how much cash you need to sustain your business?
How are you measuring your short terms goals?
Do you know what areas of your business you need to invest in for long term growth?"
Finance Growth Plan may include:
- Setting up foundational financial metrics needed to track ongoing business;
- Establishing a cash flow plan;
- Identifying revenue and cost drivers;
- Creation of key business metrics to track initiatives;
- Recommendations on business tools and software.
HR/Recruitment
Do you know who your next hires should be?
Do you have a hiring growth plan in place?
Do you follow certain hiring practices ?
HR/Recruitment Growth Plan may include:
- Identifying short- and long-term hiring needs;
- Creating job descriptions;
- Developing recruitment strategy and process;
- Developing on-boarding and offer process.
Product Management
Are you spending marketing dollars but not increasing new users at the rate you expected?
Do you know the true problem your product solves for your users?
Are there new markets you can engage or deepen your reach into your existing market?
Product Growth Plan may include:
- Full audit on current product roadmap;
- Analyzing trends and anomalies to determine best personas to engage for acquisition;
- Tracking KPI's needed to determine success;
- Evaluate existing churn data and reporting and identify strategies to reduce churn;
- Creating strategic long-term vision for product.